Synopsis: What is the key to excellence? The book discusses the role of Myelin behind the process of forming intangibles. You'll find names like Susan Boyle, Danyl Johnson, Pele, Se Ri Pak, Richard Branson, Roberta Guaspari, Gaura Mancacaritadipura, Murtadji, Suklan Sumintapura, Mutiara Djokosoetono, and Purnomo Prawiro who have strong intangible assets. You will also find that large companies like WIKA, Blue Bird, Toyota, Adira, Dexa, ISS, Bank Mandiri, Merck, learn how they grow their business with intangibles. An important discovery in biology indicates that we should pay attention to Myelin just as we pay attention to our brain. What do Susan Boyle (Britain`s Got Talent), the talents in Small Wonders, child athletes in China and Brazil, Bluebird and WIKA have in common? By mobilizing your Myelin, you can grow your corporate intangibles to become a strong generator of change. The book introduces Myelin or muscle memory that enlightens us that humans should not only invest on the brain, but also on the muscle to make them oriented to actions, to form a discipline culture and develop intra-preneuring, values and performance. Brain memory is like a train that depends on its locomotive to pull the cars. Myelin is the secret to talent development and business success that leaps forward like a Shinkansen. Myelin generates power so that change is no longer a dream. (http://www.gramediainternational.com/book/detail/9789792255270)
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