Turning It On (English and Arabic Edition)

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9789810476885: Turning It On (English and Arabic Edition)
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This is one reference book that will not gather dust on your shelf! What does a magic stone from India have to do with communication? What does Thomas Edison's ideology say about the way you run your business? What do penguins shivering in Antarctica have to do with teamwork? If you want a new way to arouse your team, captivate an audience or give your next presentation real punch, then TURNING IT ON is the book for you! Packed with incredible stories and truly engaging tales, Robin Speculand has written a book that will definitely help you add substance and sparkle to all your communications. Read it and turn on the creativity in your meetings, presentations and newsletters.

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About the Author:

Robin Speculand is the founder and CEO of Bridges Business Consultancy Int, a global business consultancy specializing in strategy implementation. Widely acknowledged as a thought leader in strategy implementation, he has written a bestselling book Bricks to Bridges-Make Your Strategy Come Alive, which sets the benchmark for new thinking in this field. Robin's pioneering work in strategy implementation has been featured in international print and electronic media, including the BBC Global and Financial Times. Referred to as the Master of Strategy Implementation by industry peers, he has become a known expert at key strategy and international business forums. Robin founded Bridges at the turn of the millennium as a response to his frustration of watching implementations repeatedly fail. Since Bridges first assisted Singapore Airlines in 2000, it has helped dozens of governments, multinational corporations and local organizations across five continents successfully execute their business strategies. He perfected his strategy implementation techniques in client organizations and at Citigroup in his role as Regional Vice President, Corporate Bank, Asia Pacific. Robin s work has led to the development of several proprietary tools that support his implementation mantra. They include the Implementation Compass, a framework that identifies actions in eight critical areas for successful implementation. Robin was a founding member of the Asia Speakers Association and outside of work, a die-hard triathlon athlete, Robin dedicates most of his energies to fulfilling his top professional objective: excellence in strategy implementation. Robin Speculand is an international specialist in implementing strategy for organizations.

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