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Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.
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Andrew Chow is a social media and public relations strategist, certified life coach, entrepreneur, speaker, and author. Andrew has spoken in many conferences to both business leaders and civil servants in many different parts of the world. Andrew’s insights on social media strategy, media management, and personal branding have made him a choice selection for many workshops organisers. With his dynamic presentation style and thought leadership, he is also a frequently sought-after keynote speaker. Andrew is a recipient of the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. He was also the finalist for Most Innovative Marketing Initiative organised by the Singapore Tourism Board and was presented the Spirit of Service Award in 2012 by Asia Professional Speakers – Singapore (APSS). To date, he has been interviewed, featured and quoted more than 290 times in more than 40 local and regional media. Andrew is fondly called “ideasandrew” in all his social media connections and he has founded several social networking portals with over 10,000 profiles. Andrew is the author of Social Media 247 and Public Relations 247 and also a contributing author to the bestseller, 88 Essential Secrets to Achieving Greater Success at Work.
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Book Description Candid Creation Publishing, 2015. Condition: New. book. Seller Inventory # M9810731566