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In this delightful book filled with unpublished media stories and useful practical tips, former journalist and spin doctor Quak Hiang Whai serves up some of the most spectacular media crises, fiascos and lessons culled from his two decades of media experience. He also shares some of the positive impressions of astute political and corporate leaders who have shown the way in taming the media tiger. Through colourful anecdotes, Quak shares his media management philosophy and methods on how to better organise media management departments and to manage media relations. At a practical level, the book deals with a wide spectrum of key media topics such as contact building, story pitching, press conferences, difficult stories, crisis management, public speaking, press interviews, photo opportunity, error correction and television appearances.
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Quak Hiang Whai is a veteran journalist and a former news editor of Business Times. He has worked in print and television media with news conglomerate Singapore Press Holdings, spending six years heading the Hong Kong bureau for Business Times covering the Greater China region. Hiang Whai left journalism after 17 years to join Singapore's United Overseas Bank Group as head of group communications and investor relations divisions. He holds a Bachelor Degree in Business Administration from the National University of Singapore and a Master's Degree in Public Administration from the Lee Kuan Yew School of Public Policy. He is currently a media consultant and trainer. He has consulted for both government and private organisations.Review:
This book is long overdue as there are few really good guides about the media scene in Singapore. With more than 15 years in the media, both in Singapore and in Hong Kong, Quak knows what he is talking about. --Conrad Raj, Editor-at-Large, TODAY Newspaper
This is one of the rare books which provides behind-the-scenes glimpses into recent media happenings and events in Singapore. The book certainly imparts valuable knowledge on real-life media management; I would recommend it to everyone studying Public Relations. --Dr May O. Lwin, Division Head & Associate Professor, Nanyang Technological University
You have a book that is a handy guide that every corporate communications department and PR agency must have as a must-read for its staff. --P N Balji, Director, Asia Journalism Fellowship
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Book Description Write Editions, 2009. Paperback. Condition: New. Seller Inventory # DADAX9810836848
Book Description Write Editions, 2009. Paperback. Condition: Brand New. 208 pages. 8.20x5.50x0.70 inches. In Stock. Seller Inventory # 9810836848