Media Relations (From Main Street To Cyber Street)

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9789812102270: Media Relations (From Main Street To Cyber Street)
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Media management is a core service delivery of the public relations profession. Online journalism, email, text-based telephony and other mobile high-tech communications have taken root in a short span of time, with significant impact on traditional print and broadcast delivery. As each successive media development redefines its predecessor, Media Relations explores the uniqueness of new media relations management in an Internet age.

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Basskaran Nair
Published by Times Academic Press,Singapore 2004-05-01 (2004)
ISBN 10: 9812102272 ISBN 13: 9789812102270
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Basskaran Nair
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