Corporate Globalization: Business Cultures In Asia And Europe (Asia-Europe Research)

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9789812103734: Corporate Globalization: Business Cultures In Asia And Europe (Asia-Europe Research)
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Rothacher (Director for Public Affairs, Asia-Europe Foundation, Singapore) presents 22 case histories developed by graduate students in the 2004 "Comparative Business Cultures" course of the National U. of Singapore's economics department. The studies of such companies as Toshiba, Siemens, Matsushita, Hyundai, British Airways, Ferrari, Honda, ThyssenKrupp, NestlÉ, Alltech, Baileys, Tsingtao Brewery, Harrods, and other European and Asian companies demonstrate, he argues, the continued persistence of strong national differences and corporate identities in terms of management style, ownership preferences, personnel policies, and marketing and branding strategies. Distributed in the US by ISBS. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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About the Author:

Albrecht Rothacher was born in 1955 in Erlangen, Germany. Currently, he is the Director for Public Affairs, Asia-Europe Foundation (ASEF), Singapore. He is also a lecturer for European Studies at the National University of Singapore and the Managing Editor of Asia Europe Journal. He received his MA from the University of Bridgeport/Yale University and PhD (Economics) from London School of Economics. His previous positions include: Principal Administrator for European Commission, Brussels; First Secretary of EU Delegation, Tokyo; and Counselor of EU Delegation, Vienna.

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