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Rothacher (Director for Public Affairs, Asia-Europe Foundation, Singapore) presents 22 case histories developed by graduate students in the 2004 "Comparative Business Cultures" course of the National U. of Singapore's economics department. The studies of such companies as Toshiba, Siemens, Matsushita, Hyundai, British Airways, Ferrari, Honda, ThyssenKrupp, NestlÉ, Alltech, Baileys, Tsingtao Brewery, Harrods, and other European and Asian companies demonstrate, he argues, the continued persistence of strong national differences and corporate identities in terms of management style, ownership preferences, personnel policies, and marketing and branding strategies. Distributed in the US by ISBS. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Albrecht Rothacher was born in 1955 in Erlangen, Germany. Currently, he is the Director for Public Affairs, Asia-Europe Foundation (ASEF), Singapore. He is also a lecturer for European Studies at the National University of Singapore and the Managing Editor of Asia Europe Journal. He received his MA from the University of Bridgeport/Yale University and PhD (Economics) from London School of Economics. His previous positions include: Principal Administrator for European Commission, Brussels; First Secretary of EU Delegation, Tokyo; and Counselor of EU Delegation, Vienna.
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Book Description Cavendish Square Publishing, 2005. Condition: Good. illustrated edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP72919192
Book Description Marshall Cavendish Intl, 2005. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 9812103732-2-4