PropNex: From Novice to Market Leader

 
9789814424325: PropNex: From Novice to Market Leader
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PropNex: From Novice to Market Leader looks at how one man, together with his co-founders, established the largest homegrown real estate company in Singapore. Mohamed Ismail Gafoor managed to persuade the owners of several other small real estate agencies to merge in 2000, and in the process, they founded PropNex Realty Pte Ltd.

This book provides insights into Ismail Gafoor's leadership motivation and drive, and his courage and vision in building and managing Singapore's leading real estate company. The company constantly strives to deliver value to its many customers in Singapore and overseas. It also looks at the importance of effective human resource management in a small and medium enterprise (SME) and ensuring the right organisational structure and culture are in place to support business growth.

Finally, the book examines PropNex's growth model via its key competitive strategy of cost leadership, achieved through its immense size, and its motto of service excellence.

KEY FEATURES
(1) Relevant and rich background information on the company provides an in-depth understanding of the company's philosophies, growth strategy and the leadership style of its Chief Executive Officer.
(2) Key features of the company's organisational structure and culture of PropNex explain how these have supported its growth.
(3) Critical components of human resource practices that support the company's growth strategy revealed.
(4)Detailed analysis of the senior management s leadership style that facilitated PropNex s rapid growth in Singapore and overseas.

MARKET AUDIENCE
This book is meant for young budding entrepreneurs, undergraduates taking their basic Management modules, graduate students taking their Principles of Management modules, as well as junior college students who are doing their Principles of Management course.

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About the Author:

Assistant Professor William Koh obtained his BBA (with Honours) from NUS in 1983 and his PhD in Management from the University of Oregon in 1990. He has been lecturing at the Department of Management and Organisation, School of Business, National University of Singapore since 1984. Prior to joining NUS, he worked as an investment officer in a large Japanese stockbroking firm.

He has written four other books on the growth and success of local SMEs (Sakae Sushi, Ya Kun Kaya Toast, Cherie Hearts and Eu Yan Sang). This book on PropNex examines how vision, drive and strategy have made the company a towering success in Singapore.

He can be contacted at bizkohlk@nus.edu.sg

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