NA New Products Management

ISBN 13: 9789814577106

New Products Management

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9789814577106: New Products Management
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Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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C. Merle Crawford and C. Anthony Di Benedetto
ISBN 10: 9814577103 ISBN 13: 9789814577106
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Book Description Paperback. Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Seller Inventory # 41566

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Crawford, C.Merle
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Book Description U.S.A.: McGraw Hill Higher Education, 2014. Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition, International Edit. New, International Edition, 11th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 9814577103

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Book Description McGraw-Hill Education - Europe, United States, 2016. Paperback. Condition: New. 11th Revised edition. Language: English . Brand New Book. Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. Seller Inventory # LIB9789814577106

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C.Merle Crawford
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Book Description McGraw-Hill Education - Europe, United States, 2016. Paperback. Condition: New. 11th Revised edition. Language: English . Brand New Book. Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. Seller Inventory # LIB9789814577106

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Book Description McGraw-Hill Education 2014-07-01, New York, 2014. paperback. Condition: New. Seller Inventory # 9789814577106

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Book Description Mcgraw-Hill Education Ltd Okt 2016, 2016. Taschenbuch. Condition: Neu. Neuware - 588 pp. Englisch. Seller Inventory # 9789814577106

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