New Products Management (Int'l Ed)

ISBN 13: 9789814577106

New Products Management (Int'l Ed)

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9789814577106: New Products Management (Int'l Ed)
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9780078029042: New Products Management

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ISBN 10:  007802904X ISBN 13:  9780078029042
Publisher: McGraw-Hill Education, 2014
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9781259254345: New Products Management

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Book Description McGraw-Hill Education - Europe, United States, 2016. Paperback. Condition: New. 11th edition. Language: English. Brand new Book. Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. Seller Inventory # AAZ9789814577106

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Book Description McGraw-Hill Education - Europe, United States, 2016. Paperback. Condition: New. 11 ed. Language: English. Brand new Book. Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. Seller Inventory # AAZ9789814577106

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