99 Bottles of Wine

David Schuemann

Published by Val De Grace, 2013
ISBN 10: 0984884947 / ISBN 13: 9780984884940
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Synopsis: 99 Bottles of Wine: The Making of the Contemporary Wine Label illuminates the creative process and positioning behind some of the world's most iconic wine labels. Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, owner and creative director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind ninety-nine of the most successful wine labels--from solutions for boutique producers to some of the largest wine companies worldwide. Rich stories of the wineries, people and history combine with stunning photography for an enchanting read.
Along with a dust jacket poster of each of the featured wineries and a foreword by Agustin Huneeus, the renowned creator of Napa Valley's Quintessa Estate, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today's leading wine brands.

From the Inside Flap: In the last fifty years, the wine industry has undergone radical change. Once regarded as an industry specific to Europe - especially France, Italy, Germany and Spain - wine has since become a worldwide endeavor, with North and South America, New Zealand and Australia all becoming revered wine producers in their own right. Now more than ever, the quality of wine is not only what matters. In today's marketplace, a brand's packaging is essential to its success.
99 Bottles of Wine: The Making of the Contemporary Wine Label is a celebration of this unique and evolving art form. David Schuemann, Owner and Creative Director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind 99 of the most successful packaging designs from the company's portfolio - from solutions for boutique producers to some of the largest wine companies worldwide. Vivid photographs of the resulting solutions accompany each of Schuemann's narratives, and the book's dust jacket unfolds to become a stunning poster featuring all 99 of the wine bottles featured in the book.

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Title: 99 Bottles of Wine
Publisher: Val De Grace
Publication Date: 2013
Binding: Hardcover
Book Condition: Used: Good

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