99 Bottles of Wine

ISBN 10: 0984884947 / ISBN 13: 9780984884940
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Synopsis: 99 Bottles of Wine: The Making of the Contemporary Wine Label illuminates the creative process and positioning behind some of the world's most iconic wine labels. Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, owner and creative director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind ninety-nine of the most successful wine labels--from solutions for boutique producers to some of the largest wine companies worldwide. Rich stories of the wineries, people and history combine with stunning photography for an enchanting read.
Along with a dust jacket poster of each of the featured wineries and a foreword by Agustin Huneeus, the renowned creator of Napa Valley's Quintessa Estate, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today's leading wine brands.

From the Inside Flap: In the last fifty years, the wine industry has undergone radical change. Once regarded as an industry specific to Europe - especially France, Italy, Germany and Spain - wine has since become a worldwide endeavor, with North and South America, New Zealand and Australia all becoming revered wine producers in their own right. Now more than ever, the quality of wine is not only what matters. In today's marketplace, a brand's packaging is essential to its success.
99 Bottles of Wine: The Making of the Contemporary Wine Label is a celebration of this unique and evolving art form. David Schuemann, Owner and Creative Director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind 99 of the most successful packaging designs from the company's portfolio - from solutions for boutique producers to some of the largest wine companies worldwide. Vivid photographs of the resulting solutions accompany each of Schuemann's narratives, and the book's dust jacket unfolds to become a stunning poster featuring all 99 of the wine bottles featured in the book.

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Schuemann, David; Design, CF Napa Brand [Creator]; Huneeus Sr., Agustin [Foreword];
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Book Description Cameron Company Inc, United States, 2013. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. 50 years ago, no one dreamed that America could make great wine -- that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles, and packaging that are now influencing the world wine industry. Along with a foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today s leading wine brands. Seller Inventory # BTE9780984884940

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