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ABSOLUT BOOK, the Absolut Vodka Advertising Story

Richard L. Lewis, 500 Illustrations

Published by Boston, MA, U.S.A.: Journey Editions, 1996, 1996
Used Condition: Very Good Soft cover
From Billy Books (Philadelphia, PA, U.S.A.)

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Soft Cover. VG. First Edition, Stated. 9 1/2 x 11 1/2". absolut is one of the most successful advertising campaigns in history, running for 15 years (in 1996). Star of ad is the beautiful, artful, chamelleon-like bottle from Sweden. Ads are full of wit and imagination. - ABSOLUT L.A. - a bird's eye view of a Calif. Swimming Pool in the shape of the bottle, ABSOLUT HARMONY - 102 members of the NY Choral Society in front of the Rockefeller Ctr. Christmas tree staged in the shape of the bottle, ABSOLUT D.C. wrapped in bureaucratic red tape, many artist from all over the world, fashion designers, photographers, etc, etc, designed witty bottles in their styles . The 50 states of the US, Glasnost artists from Russia, Christmas, ABSOLUT VENICE - in shape of a flock of pigeons on St. Markus Place, Themed Art - African-Americans, the Southwest, Furniture, and even a chapter on rejected designs, that were never used. Almost 500 ads in full color in this collector's delight, many awards. The ad agency is TBWA Chiat/Day, the author is in charge of the Absolut account. In very good+ condition. Bookseller Inventory # 001352

Bibliographic Details

Title: ABSOLUT BOOK, the Absolut Vodka Advertising ...

Publisher: Boston, MA, U.S.A.: Journey Editions, 1996

Publication Date: 1996

Binding: Soft cover

Book Condition: Very Good

Edition: First

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Billy Books by Sibylle Young, 1423 Cambridge Street, Philadelphia, PA 19130, USA

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