ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH, MICHAEL A. BELCH

ISBN 10: 1266090606 ISBN 13: 9781266090608

Published by Mcgraw Hill, 2023

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Publisher

Mcgraw Hill

Publication Date

2023

Language

English

ISBN 10

1266090606

ISBN 13

9781266090608

Binding

Soft cover

Condition

Brand New

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Synopsis

ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.

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