ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

George E. Belch, Michael A. Belch

ISBN 10: 1266090606 ISBN 13: 9781266090608

Published by Mcgraw Hill, 2023

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Publisher

Mcgraw Hill

Publication Date

2023

Language

English

ISBN 10

1266090606

ISBN 13

9781266090608

Binding

Soft cover

Condition

New

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Synopsis

ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.

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