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ART OF THE JEEP, THE: From Propaganda to Advertising

Hadacek, Je'rome

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ISBN 10: 2352502217 / ISBN 13: 9782352502210
Published by Histoire and Collections
New Condition: New Hardcover
From Kennys Bookstore (Olney, MD, U.S.A.)

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2012. Hardcover. After the war the Jeep, a small military vehicle then mostly unknown to the general public, suddenly became central to the vision of the postwar period. Made famous in magazines and newspapers world-wide, the Jeep was on everything from writing paper, matchboxes and playing cards. This fabulous book perfectly captures the mood of that period. Num Pages: 160 pages, fully illustrated throughout. BIC Classification: HBWQ; JWMV1. Category: (G) General (US: Trade). Dimension: 318 x 237 x 17. Weight in Grams: 1158. From Propaganda to Advertising. 160 pages, fully illustrated throughout. After the war the Jeep, a small military vehicle then mostly unknown to the general public, suddenly became central to the vision of the postwar period. Made famous in magazines and newspapers world-wide, the Jeep was on everything from writing paper, matchboxes and playing cards. This fabulous book perfectly captures the mood of that period. Cateogry: (G) General (US: Trade). BIC Classification: HBWQ; JWMV1. Dimension: 318 x 237 x 17. Weight: 1164. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9782352502210

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Bibliographic Details

Title: ART OF THE JEEP, THE: From Propaganda to ...

Publisher: Histoire and Collections

Binding: Hardcover

Book Condition: New

About this title

Synopsis:

The Jeep, despite its small engine and public underestimation, represents the most well known example of an American manufacturer’s success at making the transition from war propaganda to mainstream popular advertising.

Made famous by the appearance of a few articles, images of the Jeep could be found everywhere: on stationary, match boxes, playing cards, and appeared to invade America and then the world. The firm Willys further strengthened the phenomenon by inundating the press with large format color advertisements in order to compete with Bantam, the original maker of the engine. While the group was in reality too small to tackle both the demand of this project and the needs of their major client Ford, Willys was nevertheless able to dominate the publicity about the all terrain vehicle by devoting excellent illustrators to the job. Given the firm’s success, the image of the Jeep was thus highly exploited and used in other campaigns advertising the promotion of other products, personnel recruitment, as well as a variety of other items.

Organized by product, Hadacek’s work gathers together a superb collection of illustrations and material, retracing an entire period focused on a vehicle that initially went unnoticed but quickly became a major symbol of postwar ingenuity.

Jérome Hadacek is modeler specializing in 1/48 and 1/10 scale recreations. He is particularly fond of working on tanks and the jeep. He has published numerous articles in Steel Masters, Tank Zone and 4x4 Story, on various themes regarding military vehicles based off of reports from military museums throughout the world, technical documentation, and various related events.

About the Author:

The author, Jerome Hadacek is known for both his 1 / 48 and 1 / 10 scale models, and is passionate about tanks and jeeps. He has published extensively as a freelance writer on 4x4 vehicles.

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