Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

From the Back Cover:

"Alas, I wish this book had existed when I began designing for the Web. It's some consolation to know that Above the Fold will become an essential part of Web design curricula for years to come. It's a must-read / must-have book for anyone studying Web design." Charles Nix Chairman, Type Directors Club Professor, Parsons School of Design

"Above the Fold is one of the few Web design books that goes past just the display of a Web site and dives into the entire process of unlocking the strategy to create a successful digital product." Bryan Hamilton User Experience Director, Razorfish

"Brian presents a rather well-rounded picture of the Web design process--from design and usability, to aspects of marketing and analysis--providing the reader with clear insights they can take away and apply. Nicely done." Thomas Beeby Principal, Chief Creative Officer, Beeby, Clark and Meyler

"Brian clearly articulates the symbiotic connection between the Web designer, client and end user. Above the Fold is one of the best books I've seen that treats the creative process as a vital asset necessary for business success." David Vogler Creative Director, NBC Universal

"A great idea will never take off if it's not presented clearly. Above the Fold has the secret sauce to get your ideas the success they deserve." Peter Knierim Crispin, Porter + Bogusky

"About this title" may belong to another edition of this title.

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Above the Fold : Understanding the Principles of Successful Web Site Design

Miller, Brian D.

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