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Absolut Book : The Absolut Vodka Advertising Story [pictorial History of the Advertising Done By the Famous Alcoholic Beverage Company to Intice People, the General Public to Drink Their Vodka, Art in Adverts, Celebraty, Famous Artists Recruited for Ads]

Lewis, Richard W. / Laid in Un-Opened Absolut Inspiration Magnetic Word Puzzle, Still in Shrink Wrap, Christmas Theme Words in The Shape of an Absolut Bottle Red / Green

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ISBN 10: 1885203292 / ISBN 13: 9781885203298
Published by Journey Editions, North Clarendon, Vermont, U.S.A., 1996
Used Soft cover

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About this Item

Folio Paperback : soft cover edition in very good or better condition, some slight wear to edges, as normal for age of book. Overall good copy of this title. Excellent read. A good book to enjoy and keep on hand. Or would make a great gift for the fan / reader in your life. INCLUDES BOOK AND LAID IN MAGNETIC PUZZLE PREMIUM. Size: Collector Reference Guidebook. Bookseller Inventory # 5021387

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Bibliographic Details

Title: Absolut Book : The Absolut Vodka Advertising...

Publisher: Journey Editions, North Clarendon, Vermont, U.S.A.

Publication Date: 1996

Binding: Clean and Unmarked Text

Illustrator: Fully Illustrated

Edition: ~~~Gift Quality Copy~~~.

Book Type: Art History / Reference

About this title


A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

From the Back Cover:

The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the "absolute" quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness.

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