Adland: A Global History of Advertising

ISBN 10: 0749448377 / ISBN 13: 9780749448370
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Synopsis: Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.

About the Author:
Mark Tungate is a journalist specializing in media, marketing, and communication.  Based in Paris, he is a frequent contributor to leading advertising journals, magazines, and conferences.  He is the author of Fashion Brands and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.

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Title: Adland: A Global History of Advertising
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Mark Tungate
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ISBN 10: 0749448377 ISBN 13: 9780749448370
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