Adobe Analytics for Dummies

Matisoff, Eric; Karlins, David

ISBN 10: 1119446082 / ISBN 13: 9781119446088

Published by For Dummies, 2019

About this Item

Unread book in perfect condition.

Seller Inventory # 29542262

Bibliographic Details

• Title: Adobe Analytics for Dummies
• Publisher: For Dummies
• Publication Date: 2019
• Language: English
• ISBN 10: 1119446082
• ISBN 13: 9781119446088
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

Use Adobe Analytics as a marketer ―not a programmer!

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

• Evaluate your marketing strategies and campaigns
• Explore implementation fundamentals and report architecture
• Apply Adobe Analytics to multiple sources
• Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

About the Author

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.