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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Berger, Arthur Asa

44 ratings by Goodreads
ISBN 10: 0742527247 / ISBN 13: 9780742527249
Published by Rowman & Littlefield Publishers, 2003
Used Condition: Used: Good Soft cover
From McTed's Books (Crescent City, CA, U.S.A.)

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Bibliographic Details

Title: Ads, Fads, and Consumer Culture: ...

Publisher: Rowman & Littlefield Publishers

Publication Date: 2003

Binding: Paperback

Book Condition:Used: Good

Edition: Second Edition.

About this title

Synopsis:

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

About the Author:

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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