Advanced Marketing Management (Paperback)

D. Renuka Devi

ISBN 10: 6209124364 / ISBN 13: 9786209124365

Published by LAP Lambert Academic Publishing, 2025

About this Item

Paperback. Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9786209124365

Bibliographic Details

• Title: Advanced Marketing Management (Paperback)
• Publisher: LAP Lambert Academic Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 6209124364
• ISBN 13: 9786209124365
• Binding: Paperback
• Condition: new

About this title

Synopsis

Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience.