Adventures of an Advertising Woman

Maas, Jane

Published by St Martins Pr
ISBN 10: 0312006837 / ISBN 13: 9780312006839
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Synopsis: The first woman to head a major advertising agency she herself did not found recounts her eventful career in advertising, recalling her trials with accounts that ranged from Dove dishwashing liquid to the "I Love New York" campaign and a state wedding

From Publishers Weekly: Maas tells of her drift into advertising from journalism and television, and of her ascent to the heights of the profession. She won her spurs under the legendary David Ogilvy and eventually became creative director for Ogilvy and Mather. At Wells, Rich, Greene, she was in charge of the enormously successful "I Love New York" campaign; then she moved to a firm of her own,financed by Leona Helmsley, whom she characterizes as an exceedingly difficult woman. Now Maas is president of Muller Jordan Weiss, the first woman to head an agency of which she was not the founder. The author writes of celebrities she has known, from without the advertising world (Patricia Neal, Hugh Carey) as well as within. This is a standard account of its type, its appeal largely restricted to Madison Avenue insiders. February 3
Copyright 1985 Reed Business Information, Inc.

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Bibliographic Details

Title: Adventures of an Advertising Woman
Publisher: St Martins Pr
Book Condition: Very Good

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Maas, Jane
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Book Description St. Martin's Press. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0312006837I3N01

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Book Description St Martins Pr, 1986. Hardcover. Condition: Very Good. Dust Jacket Condition: Good with small closed tear b. First Edition. Very good hardcover in good DJ. Signed by prev owner, otherwise unmarked, bright and clean - binding tight and square. Enjoy reading with a real book in your hands. Shipping from North Carolina. Dedicated to delighting our customers. Delivery confirmation provided on all domestic orders. Happy to ship to international locations. Consider expedited shipping - just a little more moves your purchase a lot faster. Digital photos available on request for any book. Seller Inventory # mon0000003035

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