N.d., circa 1930s. (Date given of 193- in one of the illustrations, and the idealized women in many of the blotter illustrations are hennied platinum blonds as were the thing in the early 1930s.) 4to. 30 by 22 cm. 37 pp. plus 12 separate samples in two different sizes. All the samples are folded down their center. When open, the larger samples are 30.5 by 40 cm, oblong, and the smaller ones, 23 by 30 cm, oblong. The idea here was for a large, splashy pictorial onto which a company could print its contact info and other promotional material, either on the picture itself or more often, the flip side. A common use of these blotters was as menus such as one might find at a diner. The blotters might alternatively serve as a top sheet of a brochure, or as pictures for a calendar, attachments to the ad proper, etc. The pictures on offer vary widely, and can be divided into categories such as scenic views, cheesecake pin-ups, genre scenes (foxhunting, dining, folksy Norman Rockwell, etc.), cutesie juvenilia (babies and small children doing various things), sporting, holiday-oriented, repros of evocative artwork. Many of the illustrations straddle more than one category. Probably the come hither nymphets -- think a young Joan Crawford, Marion Davies or Jean Harlow -- and the bucolic prospects are the most salient types, and one might surmise, the biggest sellers. Unknown is the exact name of the company that produced this catalogue. The catalogue and separate samples are all clean and show the most gentle of prior handling. Bookseller Inventory #
Title: Advertise with Art Advertising Blotters. The...
Publisher: G. Litho. Co. (?)
Book Condition: Near Fine
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