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Advertising Age's 100 Leaders' Marketing Profiles 1972

Published by CCI Bookshelf, Chicago, IL, 1972
Condition: VERY GOOD Soft cover
From Rainy Day Paperback (Bethel, CT, U.S.A.)

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About this Item

Tight, bright, light age soil to exterior, clean interior, faint curl. Some rubbing, creased spine with a small rip. Some writing on cover. "In-depth reports on the 1971 advertising, marketing and sales activities of America's 100 largest national advertisers, as published in Advertising Age." In addition to the individual company profiles, includes tables of: 100 Leaders' advertising as per cent of sales; media expenditures compared in 1971; and share of expenditures in eight media. Top 25 magazine advertisers; spot tv advertisers; business press advertisers; advertisers in farm papers; network tv advertisers; spot radio advertisers; outdoor advertisers, network radio advertisers. Bookseller Inventory # 74H025

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Bibliographic Details

Title: Advertising Age's 100 Leaders' Marketing ...

Publisher: CCI Bookshelf, Chicago, IL

Publication Date: 1972

Binding: Trade Paperback

Book Condition:VERY GOOD

Edition: (1st edition)

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Rainy Day Paperback
Honorah O'Neill
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