Advertising In America, The First 200 Years

Charles Goodrum

ISBN 10: 0810911876 / ISBN 13: 9780810911871
Published by Harry N Abrams Inc, New York, NY, 1990
Condition: Fine Hardcover
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About this Item

Advertising In America, The First 200 Years published by Harry N Abrams Inc, New York, NY, 1990. 1st Edition. Hardbound, Paper DJ. Folio. Condition: Fine in Good DJ. 288 Pgs. ISBN 0810911876. LCCN 90-130. By Charles Goodrum and Helen Dalrymple. The text and illustrations of this absorbing and entertaining book offer greater insights into the social and economic life of America since 17489 than a whole shelf of conventional histories. Here we see how we spent our money; what our fantasies, desires, fears, and needs have been; how advertising taught us about new technologies; and which products and trends lasted and which haven't. In fact, this book is unmatched as a window on two centuries of American life. 566 illustrations, including 204 plates in full color. Description text copyright 2006 BooksForComfort. Item ID 11327. Bookseller Inventory # 11327

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Bibliographic Details

Title: Advertising In America, The First 200 Years

Publisher: Harry N Abrams Inc, New York, NY

Publication Date: 1990

Binding: Hardback

Book Condition:Fine

Dust Jacket Condition: Good

Edition: 1st edition.

Book Type: book

About this title

Synopsis:

Traces the history of advertising in the United States from the earliest print ads for Ivory Soap to the cryptic Calvin Klein perfume ads of today

From Publishers Weekly:

Goodrum ( Treasures of the Library of Congress ) and Dalrymple, Library of Congress staff member, here announce that they have set out to chart--but not necessarily to debunk--the phenomenon that for 200 years has amused, shamed and seduced us into buying products we may or may not need. Their well-organized, if simplistic, book is an encyclopedia of the print advertising image, with a skeletal timeline delineating influences, styles and techniques, later fleshed out with analyses of why the advertising industry has flourished. The availability of inexpensive paper and the advent of trademarks seem to have served as major catalysts, spawning ad agencies, with their artists and copywriters, and eventually today's corps of market-research mavens. The authors tell of the invention of Ivory soap and the disposable razor blade, the hard-sell, the sex-sell and so on. But then our guides exit much as they entered, remarking on the oddity of their subject: no one is certain of any direct cause-and-effect relation linking ads and sales; ironically, the best ads often do the worst job of selling.
Copyright 1990 Reed Business Information, Inc.

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