Stock Image

Advertising to Baby Boomers Revised

Chuck Nyren

0 ratings by Goodreads
ISBN 10: 0978660234 / ISBN 13: 9780978660239
Published by Paramount Market Publishing
Used Condition: VERY GOOD Soft cover
From OwlsBooks (Toledo, OH, U.S.A.)

AbeBooks Seller Since June 26, 2006

Quantity Available: 1

Buy Used
Price: US$ 3.98 Convert Currency
Shipping: Free Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2659705332

Ask Seller a Question

Bibliographic Details

Title: Advertising to Baby Boomers Revised

Publisher: Paramount Market Publishing

Binding: Paperback

Book Condition:VERY GOOD

About this title


Award-winning advertising copywriter Chuck Nyren knows a thing or two about baby boomers. To start with, he is one, but beyond that he helps companies create advertising that speaks to this age group. Nyren believes that many companies are losing baby boom customers because their advertising fails to speak to boomers. To remedy this, he advises, in part, that firms should demand that their advertising agencies put baby boomers in charge of creating campaigns for their peer group. Just as he would not feel comfortable creating advertising for twenty-somethings, he thinks it is a big mistake to expect twenty-somethings to create advertising campaigns that speak to boomers. His book is filled with examples and suggestions for industries such as housing, pharmaceuticals, automotive, travel, and financial planning, all industries that try to attract customers from the baby boom generation. In this updated and revised edition, Nyren continues his crusade to get ad agencies to recognize the importance of using baby boomers to create advertising targeted to baby boomers. He notes that since his first book came out in 2005, baby boomers have begun to receive much more press, but advertisers continue to overlook them as an important and influential market. Filled with timely examples of both press and advertising campaigns, the book also explores resources. A new interview with a British firm that is leading the way in advertising and using direct mail with baby boomers is included.

From the Publisher:

The publishers and author would like to thank The Advertising Educational Foundation (AEF) for selecting Advertising to Baby Boomers as a Classroom Resource. This is truly an honor.

"About this title" may belong to another edition of this title.

Store Description

Return/Refund Policy: Items are eligible for refund for 30 days after the order’s estimated delivery date. If you are dissatisfied with your purchase due to error on our part or if an item does not arrive within the estimated delivery time frame provided at the time an order is place, please contact our customer service team for immediate resolution. We will accept items for return if the item is no longer needed for 15 days of the items arrival date.

Visit Seller's Storefront

Terms of Sale:

Items can be returned within 30 days of the estimated delivery date. All returns must be approved before an item is shipped back. Domestic returns generally take two weeks and International returns can take up to six weeks to be received and processed by our return center. In the event that an item is being returned due to an error on our part, a prepaid return label will be supplied via email upon request. If a return is not approved, there may be a delay with processing a refund. Tax ID: 87-07...

More Information
Shipping Terms:

Orders usually ship within 2 business days [M-F]. Unfortunately, as a bulk order shipper, we do not provide tracking for individual orders included in our bulk shipments. Items shipped via USPS Standard Mail should arrive within 4-14 business days [M-F]. Please note, as per USPS, depending on service location and/or high peak periods within the post office, deliveries can take up to 21 business days [M-F] to arrive. Should your order not arrive within 21 business days [M-F], please contact us promptly for resolution.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express