Advertising to Baby Boomers

Nyren, Chuck

Published by Paramount Market Pub
ISBN 10: 0978660234 / ISBN 13: 9780978660239
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Nice condition with minor indications of previous handling. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
0 avg rating
(0 ratings)

Synopsis: Award-winning advertising copywriter Chuck Nyren knows a thing or two about baby boomers. To start with, he is one, but beyond that he helps companies create advertising that speaks to this age group. Nyren believes that many companies are losing baby boom customers because their advertising fails to speak to boomers. To remedy this, he advises, in part, that firms should demand that their advertising agencies put baby boomers in charge of creating campaigns for their peer group. Just as he would not feel comfortable creating advertising for twenty-somethings, he thinks it is a big mistake to expect twenty-somethings to create advertising campaigns that speak to boomers. His book is filled with examples and suggestions for industries such as housing, pharmaceuticals, automotive, travel, and financial planning, all industries that try to attract customers from the baby boom generation. In this updated and revised edition, Nyren continues his crusade to get ad agencies to recognize the importance of using baby boomers to create advertising targeted to baby boomers. He notes that since his first book came out in 2005, baby boomers have begun to receive much more press, but advertisers continue to overlook them as an important and influential market. Filled with timely examples of both press and advertising campaigns, the book also explores resources. A new interview with a British firm that is leading the way in advertising and using direct mail with baby boomers is included.

From the Publisher: The publishers and author would like to thank The Advertising Educational Foundation (AEF) for selecting Advertising to Baby Boomers as a Classroom Resource. This is truly an honor.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Advertising to Baby Boomers
Publisher: Paramount Market Pub
Binding: Paperback
Book Condition: Very Good

Top Search Results from the AbeBooks Marketplace

1.

Chuck Nyren
Published by Paramount Market Publishing
ISBN 10: 0978660234 ISBN 13: 9780978660239
Used Paperback Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2829314874

More information about this seller | Contact this seller

Buy Used
US$ 3.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Chuck Nyren
Published by Paramount Market Publishing
ISBN 10: 0978660234 ISBN 13: 9780978660239
Used Paperback Quantity Available: 1
Seller:
Discover Books
(Baltimore, MD, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2896073302

More information about this seller | Contact this seller

Buy Used
US$ 3.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
Used Quantity Available: 1
Seller:
Better World Books: West
(Reno, NV, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Condition: Very Good. 2nd. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP94891301

More information about this seller | Contact this seller

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
Used Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Condition: Very Good. 2nd. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP96709233

More information about this seller | Contact this seller

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Condition: New. book. Seller Inventory # M0978660234

More information about this seller | Contact this seller

Buy New
US$ 37.69
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Paperback. Condition: New. Never used!. Seller Inventory # P110978660234

More information about this seller | Contact this seller

Buy New
US$ 44.20
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Paperback. Condition: New. 2nd. Seller Inventory # DADAX0978660234

More information about this seller | Contact this seller

Buy New
US$ 39.92
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

8.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Paperback. Condition: Brand New. revised updated edition. 182 pages. 8.80x5.90x0.60 inches. In Stock. Seller Inventory # 0978660234

More information about this seller | Contact this seller

Buy New
US$ 50.15
Convert Currency

Add to Basket

Shipping: US$ 7.97
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Chuck Nyren
Published by Paramount Market Publishing (2007)
ISBN 10: 0978660234 ISBN 13: 9780978660239
Used Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Paramount Market Publishing, 2007. Paperback. Condition: Good. 2nd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0978660234

More information about this seller | Contact this seller

Buy Used
US$ 90.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds