The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Published by Sage Publications, Inc, 1999
ISBN 10: 0761912398 / ISBN 13: 9780761912392
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.75 avg rating
(4 ratings)

Synopsis: This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank′ of theory and practice for advertising students and professionals.

About the Author:

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Advertising Business: Operations, ...
Publisher: Sage Publications, Inc
Publication Date: 1999
Book Condition: Very Good
Edition: 1 Edition.

Top Search Results from the AbeBooks Marketplace

1.

Published by Sage Publications, Inc (1999)
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Sage Publications, Inc, 1999. Book Condition: Good. 1 Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP9917131

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.48
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Published by Sage Publications, Inc (1999)
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Quantity Available: 3
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Sage Publications, Inc, 1999. Book Condition: Very Good. 1 Edition. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP62689896

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.48
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

John Philip Jones
Published by SAGE Publications, Inc
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2806720767

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

John Philip Jones
Published by SAGE Publications, Inc
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
Hippo Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc. Paperback. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2809112134

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Jones, John Philip
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR003837106

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 1.00
Convert Currency

Add to Basket

Shipping: US$ 4.04
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

John Philip Jones
Published by SAGE Publications, Incorporated
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
Free State Books
(Halethorpe, MD, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Incorporated. Paperback. Book Condition: Fair. Bookseller Inventory # G0761912398I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

John Philip Jones
Published by SAGE Publications, Incorporated
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
Blue Cloud Books
(Phoenix, AZ, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Incorporated. Paperback. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0761912398I4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

John Philip Jones
Published by SAGE Publications, Incorporated
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Silver Arch
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Incorporated. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0761912398I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

John Philip Jones
Published by SAGE Publications, Incorporated
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
Books Squared
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Incorporated. Paperback. Book Condition: Fair. Bookseller Inventory # G0761912398I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

John Philip Jones
Published by SAGE Publications, Incorporated
ISBN 10: 0761912398 ISBN 13: 9780761912392
Used Paperback Quantity Available: 1
Seller:
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Incorporated. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0761912398I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 20 more copies of this book

View all search results for this book