Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

ISBN 10: 0962141550 / ISBN 13: 9780962141553
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This is a paper back book. The pages have normal wear. We ship Monday-Saturday and respond to inquries within 24 hours. Bookseller Inventory #

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Synopsis:

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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Title: Advertising Campaign Planning: Developing an...
Book Condition: Good

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Jim Avery; Bruce H. Bendinger
Published by Copy Workshop, The
ISBN 10: 0962141550 ISBN 13: 9780962141553
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Book Description Copy Workshop, The. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0962141550I3N00

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Jim Avery
Published by Copy Workshop (1993)
ISBN 10: 0962141550 ISBN 13: 9780962141553
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Book Description Copy Workshop, 1993. Book Condition: Very Good. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP87574832

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Avery, Jim
Published by Copy Workshop (1993)
ISBN 10: 0962141550 ISBN 13: 9780962141553
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Book Description Copy Workshop, 1993. Paperback. Book Condition: Very Good. 0962141550 Few scratches to front cover else very good-used book Quality, Value, Experience. Media Shipped in New Boxes. Bookseller Inventory # BING85812499

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