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Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Sean Nixon

3 ratings by Goodreads
ISBN 10: 0761961976 / ISBN 13: 9780761961970
Published by SAGE Publications Ltd, 2003
Condition: Good Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Advertising Cultures: Gender, Commerce, ...

Publisher: SAGE Publications Ltd

Publication Date: 2003

Binding: Hardcover

Book Condition:Good

Edition: 1.

About this title

Synopsis:

`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importance lies in it′s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics

The economic and cultural role of the `creative industries′ has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

About the Author:

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

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