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Advertising in Our Economy

Borden, Neil H.

Published by Richard D. Irwin, Inc., Chicago, IL, U.S.A., 1945
Condition: Good Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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"For years business men and consumers-and advertising executives themselves-have been asking these questions. The annual expenditure on advertising in the United States is two billion dollars a year. It is a major economic factor in the life of the nation. Until recently very little was known about the effects of advertising on our economy. However in 1937, Mrs. Alfred W. Erickson generously gave Harvard Business School a gift of $30,000 as a memorial to her husband, the money to be devoted to financing a thorough investigation of advertising in its economic aspects."This book has 301 pages. Bookseller Inventory # 004906

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Bibliographic Details

Title: Advertising in Our Economy

Publisher: Richard D. Irwin, Inc., Chicago, IL, U.S.A.

Publication Date: 1945

Binding: Cloth

Book Condition:Good

Dust Jacket Condition: Poor

Edition: Third Printing

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