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Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work John Caples and Frederick C. Kendall

Condition: Used: Good Hardcover
From PottersvilleBooks (Silver Spring, MD, U.S.A.)

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[FIRST EDITION] New York and London: McGraw Hill, 1938. Hardcover in gilt-lettered maroon cloth over boards. xiii, (1), 205 pages illustrated in b/w throughout. An examination of 100 print ads from then current products featuring work by Edward Steichen and others. Ex-library from an important American institution with typical marking, light soiling and wear to covers, else very good overall condition. (DC). Bookseller Inventory # VB-VIJO-PFFX

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Bibliographic Details

Title: Advertising Ideas: A Practical Guide to ...

Binding: Hardcover Jan 01, 1938

Book Condition:Used: Good

Edition: 1st Edition

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