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Synopsis: Most advertising done in this country is ineffective and pretty useless. In Advertising: Industry in Peril, advertising insider John Michelet exposes advertising's ten fundamental problems and reveals the secrets to overcoming them. This book is designed to alert the slumbering advertising business that it has serious problems that need to be dealt with now. After John deals with the reasons for advertisings' ineffectiveness, he offers solutions. He includes specific philosophies, ideas and actions to help the industry carry out its assigned mission, which is to change behavior by changing knowledge, beliefs and attitudes.
From the Publisher: Advertising is one of the most visible industries in today's society. It is omnipresent, and thus has the potential to be one of the most powerful and influential industries. As John Michelet points out, however, the advertising business appears to have decided that its task is not to be a strong business communication tool, capable of changing minds.
Are advertisers and their ad agencies afraid to address their customers directly and ask them for the business? Why else would they require that their cadre of talented and clever minds develop mildly humorous ads, often devoid of any marketing message?
Good for John Michelet for being the first to blow the whistle on an industry that has lost its way and is underachieving to a disgraceful degree. Obviously, this book will be fascinating reading to a wide variety of people. To be specific, John wrote this book for you:
If you work for an organization that advertises, and your title contains the word advertising, marketing, marcom, communications, or research.
If you are you a manager, owner, board member or anyone else who reviews and approves advertising for your organization. You owe it to your cohorts to read this so you can provide the enlightened leadership for which you get the big bucks.
If you work in the account service group or creative department of an advertising agency. You need to read it so you can do what's best for your clients and your agency. Read it so you can maximize your competitive edge, and make your competitors look uninformed and unprepared.
If you are a media salesperson, especially if you write ads for your clients. It will greatly increase the chances of your clients having success with you.
If you like getting the inside scoop on issues and trends of major importance to our economy.
If you are looking for something to read on your next flight. You will find this book surprising, intriguing and enlightening.
Title: Advertising: Industry in Peril
Publisher: Olympian Publishing, Inc.
Publication Date: 2006
Binding: Perfect Paperback
Illustrator: Sean Casey
Book Condition: Good
Book Description Olympian Publishing, Inc., 2006. Perfect Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_261566275
Book Description Olympian Publishing, Inc., 2006. Condition: Good. Sean Casey (illustrator). A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0977898202-2-4