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Advertising (Opposing Viewpoints)

Roman Espejo

1 ratings by Goodreads
ISBN 10: 073774751X / ISBN 13: 9780737747515
Published by Greenhaven Press, 2010
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP76883817

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Bibliographic Details

Title: Advertising (Opposing Viewpoints)

Publisher: Greenhaven Press

Publication Date: 2010

Book Condition:Good

About this title


"Each volume in the Opposing Viewpoints Series could serve as a model...not only providing access to a wide diversity of opinions, but also stimulating readers to do further research for group discussion and individual interest. Both shrill and moderate, the selections---by experts, policy makers, and concerned citizens---include complete articles and speeches, long book excerpts, and occasional cartoons and boxed quotations...all up to date and fully documented. The editing is intelligent and unobtrusive, organizing the material around substantive issues within the general debate. Brief introductions to each section and to each reading focus the questions raised and offer no slick answers." Booklist

From the Back Cover:

Explores both sides of the debate over whether the pervasiveness or content of advertising is harmful. Discusses sexism, and marketing that exposes children to alcohol. Examines the rise in both spending and negativity in political ads, and the potential for reform. Also looks at the future of advertising, using new outlets like the internet and product placement.

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