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John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.
Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
About the Author:
John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.
Title: Advertising Organizations and Publications
Book Condition: New
Book Description SAGE Publications, Inc, 2000. Book Condition: Good. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 4108893
Book Description SAGE Publications, Inc, 2000. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1859662
Book Description 2000. Paperback. Book Condition: New. 1st. Paperback. John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 360 pages. 0.594. Bookseller Inventory # 9780761912378
Book Description 2000. Paperback. Book Condition: New. 1st. Paperback. John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 360 pages. 0.594. Bookseller Inventory # 9780761912378
Book Description SAGE Publications, Inc, 2000. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0761912371
Book Description Sage Publications, Inc, 2000. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0761912371
Book Description Sage Pubns, 2000. Paperback. Book Condition: Brand New. 1st edition. 346 pages. 8.75x6.00x1.00 inches. In Stock. Bookseller Inventory # 0761912371