Advertising and Promotion; 10th edition

Belch, George E.; Belch, Michael A.

Published by U.S.A.: McGraw-Hill Education (Asia), 2014
ISBN 10: 9814575119 / ISBN 13: 9789814575119
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Synopsis: Title: Advertising and Promotion : An Integrated Marketing Communications Author: George Belch, Michael Belch Edition: 10th edition ISBN-13: 9789814575119 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition.

About the Author: Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

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Title: Advertising and Promotion; 10th edition
Publisher: U.S.A.: McGraw-Hill Education (Asia)
Publication Date: 2014
Binding: Soft cover
Book Condition: New

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