Advertising and Promotion (An inergrated marketing communications perspective)

George E. Belch

Published by McGraw-Hill/Irwin, 2007
ISBN 10: 0073253472 / ISBN 13: 9780073253473
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Title: Advertising and Promotion (An inergrated ...
Publisher: McGraw-Hill/Irwin
Publication Date: 2007
Binding: Paperback
Book Condition: Used: Good

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