Image Not Available

Advertising: Selling The Consumer (inscribed by bthe author)

Mahin, John Lee

Published by Doubleday Page for The Associated Advertising Clubs of The World, 1921
Condition: Very Good Hardcover
From Old Book Shop of Bordentown (ABAA, ILAB) (Bordentown, NJ, U.S.A.)

AbeBooks Seller Since December 12, 2003 Seller Rating 4-star rating

Association Member: ABAA

Quantity Available: 1

Buy Used
Price: US$ 74.50 Convert Currency
Shipping: US$ 3.99 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

First book editioin. Hardcover. Inscribed by Mahin on the front free endpaper. 298 pp. with section of illustrated advertisments of the era(Ingersoll watches, White Rock, Holeproof Hosiery, Ivory Soap, Quaker Oats, etc) , including photographic examples of nightime illuminated advertising signs. Significant work on consumer advertising containing concepts and maxims as relevant today as they were ninety years ago. Sections include "Advertising Can Only Appeal To Free Dollars", "What The Manufacturer Owes The Consumer","Building and Testing an Advertisment", various sections on retail advertising, sales and salesmen, advertising solicitation, mail-order, prestige-building advertising, etc. A tight, very good example, bit of fade to the spine strip. Bookseller Inventory # GE14807

Ask Seller a Question

Bibliographic Details

Title: Advertising: Selling The Consumer (inscribed...

Publisher: Doubleday Page for The Associated Advertising Clubs of The World

Publication Date: 1921

Binding: Hardcover

Book Condition:Very Good

Edition: First edition thus.

Store Description

Over 25,000 books in all areas. When in the cental New Jersey area, please visit our shop. Hours Wed.-Sun. 11-5. Easily accessible from New York City and Philadelphia, just off NJ Turnpike Exit 7. Visit historic Bordentown City, founded in 1682 and an important location during the American Revolution. (Visit

Visit Seller's Storefront

Association Member Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.
Terms of Sale:

Payment methods: VISA, MasterCard, American Express, Discover by phone or email; checks,
money orders (U.S. only; no international checks or money orders accepted). DUE TO THEIR BUSINESS PRACTICES, WE DO NOT ACCEPT PAY PAL UNDER ANY CIRCUMSTANCES.
Books shipped world wide. Domestic U.S. shipping $3.99 for the first book, $1.50
each additional. Fellow booksellers may inquire about reciprocal discount policy
but MUST have a valid re-seller ID #. ***PLEASE NOTE WELL***On all uninsured
parcels, our ...

More Information
Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express