Advertising in Tourism and Leisure

Morgan, Nigel, Pritchard, Annette

Published by Butterworth-Heinemann, 2001
ISBN 10: 0750654325 / ISBN 13: 9780750654326
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Synopsis: 'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book examines
* the role of advertising and its relationship with other aspects of tourism and leisure marketing
* the techniques used in advertising to key market segments
* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion.

Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.

Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.

One of the only specialist Tourism/Leisure advertising texts on the market now in paperback
Use of international case studies drawn from the International Festival of Leisure and Tourism Advertising
Highlights good and bad practice

Review: 'This is one of the first books to truly explore in a clear and concise manner how tourism and leisure does, and does not, work. The extensive use of relevant examples helps to illustrate how advertising concepts work in practice.' Brian Hay, Head of Research, Scottish Tourist Board

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Advertising in Tourism and Leisure
Publisher: Butterworth-Heinemann
Publication Date: 2001
Book Condition: Good
Edition: 1st.

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Nigel Morgan, Annette Pritchard
Published by Butterworth-Heinemann
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Nigel Morgan, Annette Pritchard
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Book Description Butterworth-Heinemann. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2895667146

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Book Description A Butterworth-Heinemann Title 16/10/2001, 2001. Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750654326

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Book Description -. Paperback. Condition: Very Good. Advertising in Tourism and Leisure This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750654326

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