How to Make Advertising Work

Burton R. Durkee

Published by McGraw Hill
ISBN 10: 0070183872 / ISBN 13: 9780070183872
Used / Hardcover / Quantity Available: 0
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Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory #

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Synopsis: Here is a practical, brass-tacks guide that will help the advertising manager -- veteran or neophyte -- as well as his agency to achieve better and more effective advertising and to get the most for his advertising dollar. Written from the advertiser's viewpoint, this book considered advertising in terms of what it will do for the client's business. It defines the principles on which successful advertising is based nad illustrates them with many contemporary examples from various media. An excellent guide through the entire advertising process.

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Bibliographic Details

Title: How to Make Advertising Work
Publisher: McGraw Hill
Binding: Hardcover
Book Condition: VERY GOOD

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Burton R. Durkee
Published by McGraw Hill (1967)
ISBN 10: 0070183872 ISBN 13: 9780070183872
Used Hardcover Quantity Available: 1
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Ammareal
(Grigny, France)
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Book Description McGraw Hill, 1967. Hardcover. Book Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Sans jaquette. Edition 1967. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Soiling on the side. No dust jacket. Edition 1967. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-489-515

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