Pub Date: 2014-02-01 Pages: 135 Language: Chinese. English Publisher: Yilin Press the advertising industry to create one after another myth. but a misunderstanding of the industry has never been eliminated. People generally believe that advertising almighty. spend amazing. and often challenge the moral bottom line. For the history and current status of advertising we never completely understand. As the authoritative industry. Winston Fletcher explores the role of advertising to generate (or can not have an effect) way to explore the role of advertising in the media. business and society. From the history and structure of the advertising industry to target children's controversial advertising. the authors highlight the positive effects of advertising. and pointed out the possible direction of the future development of the advertising industry. About the Author Winston Fletche...

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