Stock Image

Airport Marketing: Strategies to Cope with the New Millennium Environment

David Jarach

1 ratings by Goodreads
ISBN 10: 075464085X / ISBN 13: 9780754640851
Published by Routledge, 2005
New Condition: New Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 4-star rating

Quantity Available: 1

Buy New
List Price: US$ 165.00
Price: US$ 153.59 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bookseller Inventory # 075464085Xn

Ask Seller a Question

Bibliographic Details

Title: Airport Marketing: Strategies to Cope with ...

Publisher: Routledge

Publication Date: 2005

Binding: Hardcover

Book Condition: New

About this title

Synopsis:

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

About the Author:

David Jarach is Professor of Service Management and Marketing at Bocconi University, and Professor of Air Transport Marketing at SDA Bocconi Graduate School of Business, both in Milan, Italy, where he also teaches MA and MBA courses on marketing issues. He is also Visiting Professor at Toulouse Business School, Aerospace MBA, France. He has published two books, 15 academic articles (two of which recently appeared on the Journal of Air Transport Management) and he is a regular contributor to the main Italian newspapers on air transport issues. He is advisor to many Italian aviation entities and a member of the Executive Committee of the Air Transport Research Society (ATRS).

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)