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Akio Morita and Sony (Great Business Stories)

Marshall, David

3 ratings by Goodreads
ISBN 10: 1850154848 / ISBN 13: 9781850154846
Published by Exley Publications Ltd
New Condition: New Hardcover
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1850154848 TRACKING NUMBER INCLUDED New Unread Book May have some very minor shelf wear. Bookseller Inventory # A-6-151

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Title: Akio Morita and Sony (Great Business Stories...

Publisher: Exley Publications Ltd

Binding: Hardcover

Book Condition:New

About this title


This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work. Readers explore basic business principles and ideas such as mass production, marketing, branding, information technology, and sustainable development through real examples. The books also show the tensions that exist in the business world - between development and the environment and between capital and labour.

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