Alibaba's World - How a Remarkable Chinese Company Is Changing the Face of Global Business

Porter Erisman

Published by Blackstone Audio, 2015
ISBN 10: 1483085198 / ISBN 13: 9781483085197
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BRAND NEW Audiobook on Library CD - Unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory # 2221823

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Synopsis: In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. In this, the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape-with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.

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[Read by George Newbern]

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history -- bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling start-up to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the e-commerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.

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Bibliographic Details

Title: Alibaba's World - How a Remarkable Chinese ...
Publisher: Blackstone Audio
Publication Date: 2015
Book Condition: BRAND NEW

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Erisman, Porter
Published by Blackstone Audio Inc (2015)
ISBN 10: 1483085198 ISBN 13: 9781483085197
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Book Description Blackstone Audio Inc, 2015. Compact Disc. Condition: Brand New. unabridged edition. 6.50x7.00x1.25 inches. In Stock. Seller Inventory # 1483085198

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