American Automobile Advertising 1930-1980 : An Illustrated History

Stevenson, Heon

Published by McFarland Publishing
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BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory #

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Title: American Automobile Advertising 1930-1980 : ...
Publisher: McFarland Publishing
Book Condition: BRAND NEW

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Stevenson, Heon
Published by McFarland Publishing
ISBN 10: 0786436859 ISBN 13: 9780786436859
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Book Description McFarland Publishing. Condition: BRAND NEW. BRAND NEW Oversized Laminated Hardcover- In Stock and ready for Immediate Shipment! This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication. A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 2699614

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Heon Stevenson
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Book Description McFarland, 2008. Hardcover. Condition: Used: Good. Seller Inventory # SONG0786436859

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Heon Stevenson
Published by McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
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Book Description McFarland Co Inc, United States, 2008. Hardback. Condition: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Seller Inventory # AAN9780786436859

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Heon Stevenson
Published by McFarland (2008)
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Book Description McFarland, 2008. Hardcover. Condition: New. illustrated edition. Seller Inventory # DADAX0786436859

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Stevenson, Heon
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Book Description McFarland and Co Inc, 2008. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CE-9780786436859

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Heon Stevenson
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Book Description McFarland, 2008. Condition: New. book. Seller Inventory # M0786436859

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Heon Stevenson
Published by McFarland Co Inc, United States (2008)
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Book Description McFarland Co Inc, United States, 2008. Hardback. Condition: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Seller Inventory # AAN9780786436859

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Heon Stevenson
Published by McFarland Co Inc, United States (2008)
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Book Description McFarland Co Inc, United States, 2008. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Seller Inventory # BTE9780786436859

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Heon Stevenson
Published by McFarland (2008)
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Book Description McFarland, 2008. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0786436859-2-4

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Heon Stevenson
Published by McFarland 2008-10-07 (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
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Book Description McFarland 2008-10-07, 2008. Hardcover. Condition: good. illustrated edition. 0786436859. Seller Inventory # 655494

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