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The American Car Dealership

Genat, Robert

5 ratings by Goodreads
ISBN 10: 0760306397 / ISBN 13: 9780760306390
Published by MBI Publishing Company, 1999
Used Condition: Near Fine Hardcover
From TransAmerica Books (Quaker Hill, CT, U.S.A.)

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About this Item

156 pages, beautifully illustrated throughout in color and b/w. Bookseller Inventory # 005752

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Bibliographic Details

Title: The American Car Dealership

Publisher: MBI Publishing Company

Publication Date: 1999

Binding: Hardcover

Book Condition:Near Fine

Dust Jacket Condition: Near Fine

Edition: 1st Edition

About this title

Synopsis:

Ever since the automobile was made accessible to the masses, car dealerships have been special places where desires, sweaty palms, and that new-car smell are distilled into an intoxicating elixir of freedom and ownership. From Art Deco showrooms of the '30s to modern glass-walled superstores, this nostalgic road trip revisits the architecture, marketing, and business practices that have become inextricably associated with auto retailers.

A fascinating text accompanies an equally compelling collection of archival photography recalling past and present car dealer phenomena like new model previews and grand openings (i.e., soaped showroom windows, veiled cars, search lights), promotions and giveaways (banners, literature, buttons, pens, pedal cars, ashtrays, and anything else dealers could use to help make a sale), business practices from early-century animal trade-ins to today's refreshing Saturn-style service, customer relations and service centers, and nontraditional automotive outlets like Sears-Roebuck and hardware stores. Sidebars highlight innovative dealerships and those that have been in business for decades.

About the Author:

Robert Genat is a prolific author and photographer whose eclectic bibliography includes such MBI titles as Hot Rod Nights, Vintage & Historic Drag Racers, Modern Police Motorcycles, and Police Cars in Action.

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