American Sports in an Age of Consumption (Paperback)

Cory Hillman

ISBN 10: 0786498889 / ISBN 13: 9780786498888
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Paperback. Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 204 pages. 0.363. Bookseller Inventory #

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Synopsis: Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.
The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.

About the Author: Cory Hillman is a lecturer in the Communication and Dramatic Arts Department at Central Michigan University. His work has appeared in the Communication & Sport journal as well as in various books. He lives in Mt. Pleasant, Michigan.

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Title: American Sports in an Age of Consumption (...
Binding: Paperback
Book Condition: New

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Book Description McFarland Co Inc, United States, 2016. Paperback. Condition: New. Language: English . Brand New Book. Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Seller Inventory # AAN9780786498888

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