American Steel & Wire Company Advertising: American Steel & Wire Company American Steel & Wire Company Advertising: American Steel & Wire Company American Steel & Wire Company Advertising: American Steel & Wire Company American Steel & Wire Company Advertising: American Steel & Wire Company

American Steel & Wire Company Advertising

American Steel & Wire Company

Published by American Steel & Wire Company, 1938
/ Condition: Very Good / Soft cover
Quantity Available: 1
From R. Plapinger Baseball Books (Ashland, OR, U.S.A.)
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About the Book

Bibliographic Details

Title: American Steel & Wire Company Advertising

Publisher: American Steel & Wire Company

Publication Date: 1938

Binding: Soft cover

Book Condition: Very Good

Edition: 1st Edition


Large (13.5" x 9.5") Trade Paperback original contains approximately 60 pages, each picturing a different print advertisement which ran in various magazines (mostly trade and business publications - too numerous to mention) in March & April 1938 - advertising the dozens of products made by the American Steel & Wire Company (US Steel). As explained on the front cover, the company sent the book to retailers so they could "see the advertising read by your customers and prospects. Use these advertisements to interest prospects and build sales." Products advertised include all manner of wires (phone, elevator rope, spring wire, etc.), "TIgerweld signal bonds", springs, tacks, poultry netting & fencing. There are several ads for "Cor-Ten" high tensile & tensile steel products which picture airplanes, freight equipment & more, including a great ad featuring railroad cars manufactured for the Canadian National Railway. Ads were originally "prepared" by Batten, Barton, Durstine & Osborne Inc., and are wonderfully reproduced on glossy paper stock. Each beautifully illustrates the product with ad copy designed to entice the customer in late 1930's America. Publication(s) in which each ad originally appeared, noted in lower margin. Book was bound so any ad - or group of ads - could be easily removed and replaced, however it does not appear that any of the pages here were removed from this binding. All most all of the ads are full size/full page; 7 fold out to double & triple width. Cover has triangular tear at lower right front, several other small chips; several spine chips have been repaired with tape. Interior in near-untouched, beautiful, fine, shape. Bookseller Inventory # ABE-15772946997

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Store Description: R. PLAPINGER BASEBALL BOOKS has been buying and selling used, rare, out of print and antiquarian books on baseball, hockey, basketball, football and other sports for nearly 20 years. We've recently expanded into other areas: jazz & other popular music as well as fine books on ALL subjects. Sales via mail order, internet; walk-ins by appointment. Free search service. Appraisals & other special services as required. Catalogs available as PDF documents - send e-mail requesting "baseball" and/or "misc. sports" catalog. Hard copies available, please inquire if interested. Sign up for e-mail only lists & newsletter by sending us an e-mail w. "newsletter - ABE" as the subject.