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Analysis of the Japanese Senior Market: With a Special Focus on Long Stay Tourism in Austria

Stephanie Escher

ISBN 10: 3639337549 / ISBN 13: 9783639337549
Published by VDM Verlag Dr. Müller, 2011
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Title: Analysis of the Japanese Senior Market: With...

Publisher: VDM Verlag Dr. Müller

Publication Date: 2011

Binding: Paperback

Book Condition: Good

About this title


Contrary to youth obsessed Europe, Japan has learned its lesson to why bother about elderly people. The seniors in jeans are young at heart and enjoy themselves – and to this end are ready to spend. They are no easy prey, demanding premium quality goods and sophisticated services. In future, seniors will undoubtedly be an important driving force for Japan's economy. This publication is an extensive guidebook for Western companies which plan to operate in the Japanese senior market. It answers two questions: How does the senior market tick? And how can foreign business gain a foothold in the toughest market of little understood Japan? If companies want to succeed, they have to adapt to consumer needs – not the other way around.

About the Author:

Stephanie Escher lived in Japan for many years. She studied Japanese at the International Christian University in Tokyo and received her master's degree in International Business Administration from the Vienna University of Economics and Business.

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