Applied Case Studies in Marketing (Paperback)

S. Shajahan

ISBN 10: 9380607113 / ISBN 13: 9789380607115
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 556 pages. 1.338. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4.5 avg rating
(2 ratings)

Synopsis: The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare students to deal with market turbulence. B-schools realized that to remain viable, both the process and content of marketing curriculum had to be substantially revised to match the needs of global businesses, especially in times of market turbulence. This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced. The enclosed CD contains presentations strongly grounded in IT-enabled marketing and 4 sections on Concept, Product and Sector Focus; Corporate Insights; Suggested Readings and; Working Projects. Salient Features Carries substantial coverage of IT-enabled marketing concepts and marketing campaigns, companies and packages in the current marketing environment. Discusses marketing post-recession, and specifically the Indian market, in the post-recession scenario. E.g., Hindustan Unilever Ltd and even smaller retail enterprises like Vishal Retail, Subhiksha Stores, Big Bazaar and Food Bazaar. Studies technological revolutions including Broadband and 3G interventions, Web-based marketing and social media and their use in the digital market place. Carries Six Indian Case Studies: Spreading Mobile Culture Through 3G Revolution; Rivalry Off the Air: Saga of Kingfisher and Jet Airways; The Great Indian Retail Story under Test; The Heat of Recession and Destocking: Can HUL Overcome the Pressure?; Building DTH PC Segment: Portfolio for Creative Solutions Ltd., and; Nokia Connects the World.

About the Author: Dr S. Shajahan is Dean (Planning and Research), Chair, East Asia Centre (EAC) and Founder-Head, Accelerated Learning Centre (now CEDNER) at IIM Shillong. He has also been entrusted with the setting up of IIM Shillong's China campus and launching IIM Shillong PGPEX by 2011-12.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Applied Case Studies in Marketing (Paperback...
Binding: Paperback
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

S. Shajahan
Published by Primus Books, Delhi (2011)
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Soft cover Quantity Available: 10
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Primus Books, Delhi, 2011. Soft cover. Condition: New. 556pp. The 2008 Recession Brought To The Fore One Of The Most Significant Criticisms Levelled At Higher Education: That Business Education Did Not Prepare Students To Deal With Market Turbulence. B-Schools Realized That To Remain Viable, Both The Process And Content Of Marketing Curriculum Had To Be Substantially Revised To Match The Needs Of Global Businesses, Especially In Times Of Market Turbulence. This Book Focuses On The Analysis Of The Marketing Environment, Stp Marketing, Relationship Marketing And Internet-Based Marketing. These Come Supported With Visuals, Insights And Illustrations From Current Marketing Trends. While Focusing On Swot, Pest Anosff Matrix/ Ge Matrix, Five Forces Model And Stp Marketing, The Emphasis On Basic Marketing Principles Has Been Reduced. The Enclosed Cd Contains Presentations Strongly Grounded In It-Enabled Marketing And 4 Sections On Concept, Product And Sector Focus; Corporate Insights; Suggested Readings And; Working Projects. Salient Features Carries Substantial Coverage Of It-Enabled Marketing Concepts And Marketing Campaigns, Companies And Packages In The Current Marketing Environment. Discusses Marketing Post-Recession, And Specifically The Indian Market, In The Post-Recession Scenario. E.G., Hindustan Unilever Ltd And Even Smaller Retail Enterprises Like Vishal Retail, Subhiksha Stores, Big Bazaar And Food Bazaar. Studies Technological Revolutions Including Broadband And 3g Interventions, Web-Based Marketing And Social Media And Their Use In The Digital Market Place. Carries Six Indian Case Studies: Spreading Mobile Culture Through 3g Revolution; Rivalry Off The Air: Saga Of Kingfisher And Jet Airways; The Great Indian Retail Story Under Test; The Heat Of Recession And Destocking: Can Hul Overcome The Pressure; Building Dth Pc Segment: Portfolio For Creative Solutions Ltd., And; Nokia Connects The World. Seller Inventory # 510749

More information about this seller | Contact this seller

Buy New
US$ 11.80
Convert currency

Add to Basket

Shipping: US$ 6.06
From India to U.S.A.
Destination, rates & speeds

2.

S Shajahan
Published by Ratna Sagar/Primus Books (2011)
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Ratna Sagar/Primus Books, 2011. Softcover. Condition: New. After the global meltdown of 2008, there was a felt need among B-schools to equip MBA students, management professionals and practitioners with strategies on managing an economic crisis, its after-effects and recovery. The `Go to Market` series was developed in response to such a need. The Book The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare students to deal with market turbulence. B-schools realized that to remain viable, both the process and content of marketing curriculum had to be substantially revised to match the needs of global businesses, especially in times of market turbulence. This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced. The enclosed CD contains presentations strongly grounded in IT-enabled marketing and 4 sections on Concept, Product and Sector Focus; Corporate Insights; Suggested Readings and; Working Projects. Salient FeaturesCarries substantial coverage of IT-enabled marketing concepts and marketing campaigns, companies and packages in the current marketing environment. Discusses marketing post-recession, and specifically the Indian market, in the post-recession scenario. E.g., Hindustan Unilever Ltd and even smaller retail enterprises like Vishal Retail, Subhiksha Stores, Big Bazaar and Food Bazaar. Studies technological revolutions including Broadband and 3G interventions, Web-based marketing and social media and their use in the digital market place. Carries Six Indian Case Studies: Spreading Mobile Culture Through 3G Revolution; Rivalry Off the Air: Saga of Kingfisher and Jet Airways; The Great Indian Retail Story under Test; The Heat of Recession and Destocking: Can HUL Overcome the Pressure?; Building DTH PC Segment: Portfolio for Creative Solutions Ltd., and; Nokia Connects the World. Printed Pages: 590. Seller Inventory # 78914

More information about this seller | Contact this seller

Buy New
US$ 16.23
Convert currency

Add to Basket

Shipping: US$ 9.44
From India to U.S.A.
Destination, rates & speeds

3.

S. Shajahan
Published by Primus Books
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Primus Books. Condition: New. Seller Inventory # Durga-9789380607115

More information about this seller | Contact this seller

Buy New
US$ 17.11
Convert currency

Add to Basket

Shipping: US$ 9.44
From India to U.S.A.
Destination, rates & speeds

4.

ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 1
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # UK6848

More information about this seller | Contact this seller

Buy New
US$ 20.31
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Shajahan S.
Published by Primus Books
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 4
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Primus Books. Condition: New. pp. 556. Seller Inventory # 38599519

More information about this seller | Contact this seller

Buy New
US$ 18.94
Convert currency

Add to Basket

Shipping: US$ 7.01
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

S. Shajahan
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 3
Seller:
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Condition: New. This is Brand NEW. Seller Inventory # Durga-11082018-5008

More information about this seller | Contact this seller

Buy New
US$ 19.58
Convert currency

Add to Basket

Shipping: US$ 10.29
From India to U.S.A.
Destination, rates & speeds

7.

Shajahan
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 1
Seller:
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Condition: New. This is Brand NEW. Seller Inventory # ABC-20082018-886

More information about this seller | Contact this seller

Buy New
US$ 19.58
Convert currency

Add to Basket

Shipping: US$ 10.29
From India to U.S.A.
Destination, rates & speeds

8.

SHAJAHAN
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 3
Seller:
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Condition: New. This is Brand NEW. Seller Inventory # Savera-13082018-1790

More information about this seller | Contact this seller

Buy New
US$ 19.98
Convert currency

Add to Basket

Shipping: US$ 10.29
From India to U.S.A.
Destination, rates & speeds

9.

Shajahan
Published by Primus Books
ISBN 10: 9380607113 ISBN 13: 9789380607115
New Quantity Available: 2
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Primus Books. Condition: New. New,Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABEO252

More information about this seller | Contact this seller

Buy New
US$ 27.09
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds