Art and Design for Strategic Management: Culture as Strategy

Gwee, June

Published by VDM Verlag Dr. Müller, 2011
ISBN 10: 3639047435 / ISBN 13: 9783639047431
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Synopsis: Globalization and rational economic pursuits areputting a strain on organizations to constantly thinkup new ideas to sustain their mission. Theories ofcompetition and consumerism are not sustainable inthe long run because the needs of people growincreasingly complex. This book offers an alternativeapproach to organization strategies and managementwhere art and design play strategic rather thansupportive roles. A new category of organizationalstrategy that places culture at its core redefinesthe role of art and design in the organization. Aculture-centric organization focuses on creatingmeaning and well-being to improve the lives of itscustomers and community. This adds new depth tomanagement theories and practices where the value ofan organization shifts from developing competitiveadvantage to pioneering innovation for humanity. Italso forces a rethink of art and design where theyare valued by organizations for their ability totransform, invent, integrate and communicate. Thisnew perspective will be interesting and useful to artand design management practitioners, managementexecutives, educators, and researchers.

About the Author: June Gwee, PhD: Studied Visual Arts at the University of Sydney,Australia. A Senior Researcher at the Centre for Governance andLeadership in the Civil Service College of Singapore, herresearch interests are in design, arts and culture, designmanagement, strategy and innovation, urban studies, andleadership in organizational change.

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Title: Art and Design for Strategic Management: ...
Publisher: VDM Verlag Dr. Müller
Publication Date: 2011
Book Condition: very good

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Book Description VDM Verlag Dr. Müller E.K. Okt 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - Globalization and rational economic pursuits areputting a strain on organizations to constantly thinkup new ideas to sustain their mission. Theories ofcompetition and consumerism are not sustainable inthe long run because the needs of people growincreasingly complex. This book offers an alternativeapproach to organization strategies and managementwhere art and design play strategic rather thansupportive roles. A new category of organizationalstrategy that places culture at its core redefinesthe role of art and design in the organization. Aculture-centric organization focuses on creatingmeaning and well-being to improve the lives of itscustomers and community. This adds new depth tomanagement theories and practices where the value ofan organization shifts from developing competitiveadvantage to pioneering innovation for humanity.Italso forces a rethink of art and design where theyare valued by organizations for their ability totransform, invent, integrate and communicate. Thisnew perspective will be interesting and useful to artand design management practitioners, managementexecutives, educators, and researchers. 208 pp. Englisch. Bookseller Inventory # 9783639047431

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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | Culture as Strategy | Globalization and rational economic pursuits areputting a strain on organizations to constantly thinkup new ideas to sustain their mission. Theories ofcompetition and consumerism are not sustainable inthe long run because the needs of people growincreasingly complex. This book offers an alternativeapproach to organization strategies and managementwhere art and design play strategic rather thansupportive roles. A new category of organizationalstrategy that places culture at its core redefinesthe role of art and design in the organization. Aculture-centric organization focuses on creatingmeaning and well-being to improve the lives of itscustomers and community. This adds new depth tomanagement theories and practices where the value ofan organization shifts from developing competitiveadvantage to pioneering innovation for humanity.Italso forces a rethink of art and design where theyare valued by organizations for their ability totransform, invent, integrate and communicate. Thisnew perspective will be interesting and useful to artand design management practitioners, managementexecutives, educators, and researchers. | Format: Paperback | Language/Sprache: english | 290 gr | 208 pp. Bookseller Inventory # K9783639047431

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Book Description VDM Verlag Dr. Muller Aktiengesellschaft Co. KG, Germany, 2012. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Globalization and rational economic pursuits are putting a strain on organizations to constantly think up new ideas to sustain their mission. Theories of competition and consumerism are not sustainable in the long run because the needs of people grow increasingly complex. This book offers an alternative approach to organization strategies and management where art and design play strategic rather than supportive roles. A new category of organizational strategy that places culture at its core redefines the role of art and design in the organization. A culture-centric organization focuses on creating meaning and well-being to improve the lives of its customers and community. This adds new depth to management theories and practices where the value of an organization shifts from developing competitive advantage to pioneering innovation for humanity. It also forces a rethink of art and design where they are valued by organizations for their ability to transform, invent, integrate and communicate. This new perspective will be interesting and useful to art and design management practitioners, management executives, educators, and researchers. Bookseller Inventory # AAV9783639047431

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